It’s not enough to just create a website and put a few pictures & information. Today there is no other digital marketing tool that can contribute more to your marketing results than an attractive & nicely design website. In the past couple of years, hospital websites have transpired from laud online brochures and branding tools to robust marketing techniques. In the future, websites will likely be the main access for the majority of patient communication and records. That is why here are 10 essential features that a Doctor’s Website must have:
1. PC, Mobile, & Tablet Responsive (Dynamic Website)
Nowadays, majority traffic comes from mobile devices like smart phones and tablets, and not PCs. Now more than ever, ensuring that existing and potential patients can find and connect with you online, and having the favorable experience that they expect, requires that your website and all of its functionalities should be optimized for all mobile devices and tablet users as well as desktop users.
2. Interactive and Patient Facing
The modern hospital websites are not only used as a marketing tool but also an information sources and access for patients and other visitors. Make favoring website design layouts that are all about providing the exact tools and information patients desire at exactly the right time.
Starting on the home page, ensure the design and layout is easy to use, with navigation and customized content that is timely, relevant, and patient-centric. Effective & creative hospital websites are also interactive, and encourage visitors to conduct research and take specific actions, from checking in online to saving time at registration and estimating out-of-pocket costs for various services to see other patient reviews and also to make their own review of the hospital’s service.
Here are some of the most practical and patient-centric features of hospital websites:
- Real time patient reviews
- Online Payment Function
- Easy to use navigation
- Pre-registration & scheduling
- Quality ratings
- Portals to patient EMRs
- Real time video consults with physicians and pharmacists
- Comprehensive pricing information
- Promotions and specials
3. Social Media Tool Integration
Facebook, Twitter, Google Plus, Tumbler, Pinterest, Linked in, Reddit, etc. There are a lot of social platforms out there, and you should promote your presence on them on your website, because social media is critical part of promoting your practice.
Integrating these platforms into your website will help boost your SEO, improve your practice’ footprint on the social web and build your following across vast social platforms.
The most engaging social media sites regularly interact with readers and offer beneficial information.
4. Content Management System
Content management system makes it easy for staff to update the site from home or practice. Updating the website would be not a big deal and the changes made can be showed to the visitors immediately.
5. Call to Action Button/Contact Information
Prominently display contact information on every page, preferably in the top right corner, or at the bottom of the screen in the footer. Ensure also that you have entered your details onto Google Maps so that your clinic/hospital is showing up in location searches.
If you’re promoting anything online, you need to put some effort into securing your site with an SSL certificate. The SSL will encrypt communications between you and your patients.
7. News and Updates / Case Study
Refreshing your site with recent news and updates will help build an online presence and allow patients to feel comfortable that their doctor is up to date on current issues. It will also help your practice rank higher in search engines, making it easier to find.
8. Online appointment booking system
It would be practical for visitors to be able to book an appointment at your practice on your website. Since they have went through your website and are interested in your services, what better way to make that happen than to be able to have them book an appointment online on the spot?
9. Do not need this features
Don’t underestimate the power of simplicity. Feel free to forgo these things on your website: Music, Flash
Anything that auto plays, whether it’s music or a video. It’s not something vary outdated not used at all nowadays.
Extraneous information and media — it’ll only slow down the page’s loading time.
10.Reviews of your Practice
People feel more reassured when they look at reviews before committing to something. With reviews from satisfied patients on your website, future visitors will feel good when they read good reviews about your practice and this will make them want to book an appointment to see you.